OUR STORY

About The Brand

Lovely by K is created with you in mind. It’s a casual lifestyle brand for the everyday woman, who loves comfort & style.

Our mission is to provide easy, effortless, everyday-wear for busy women who are always on the go. The collection spans from uplifting, positive and motivational printed tees, comfortable and easy to wear apparel, handmade satin scrunchies & cosmetic pouch and essential items such as tote bags, mugs and drink ware.

We believe in slow fashion and top quality hand-crafted items, all handmade with love. All of our items are made-to-order (please allow 3-7 business days processing) and shipped from our home in So-Cal.

We hope to empower women with our products by partnering up with vendors & suppliers that are female-owned small businesses.

About The Designer

Hi Lovelies! Welcome to my shop! My name is Kristine and I’m a designer/coffee lover and a “hand-made anything” enthusiast based in Los Angeles, California. :) I began my career in the creative industry 15 years ago as a fashion designer/patternmaker specializing in dress making & custom gowns under my previous brand Tale for Esther. I currently work as a Technical Designer in one of Southern California’s major apparel companies while managing my new small business. I created Lovely by K because I was inspired by the women around me, women who take on so many roles and despite the hectic, crazy life still loves comfort and style.

To view my design portfolio, visit www.kristineamarillo.com

Thank you for visiting my shop and it’s lovely to meet you! ~K