OUR STORY

About The Brand

Lovely by K is created with you in mind. It’s a casual lifestyle brand for the everyday woman, who loves comfort & style.

Our mission is to provide easy, effortless, everyday-wear for busy women who are always on the go. The collection spans from uplifting, positive and motivational printed tees, comfortable and easy to wear apparel, handmade hair accessories/cosmetic pouch and essential items such as tote bags and drink ware.

We believe in slow fashion and top quality hand-crafted items, all handmade with love. All of our items are made-to-order (please allow 3-7 business days processing) and shipped from our home in So-Cal.

We hope to empower women with our products by partnering up with vendors & suppliers that are female-owned small businesses.

About The Designer/Owner

Hi Lovelies! Welcome to my shop! My name is Kristine and I’m a designer/coffee lover and a “hand-made anything” enthusiast based in Pasadena, California. :) I began my career in the creative industry 18 years ago as a fashion designer/patternmaker specializing in dress making & made to order gowns. I created Lovely by K because I was inspired by the women around me, who take on so many roles and despite the hectic, crazy life who still loves comfort and style.

Follow our shop's Instagram @lovelybyk_
To view my design portfolio, visit www.kristineamarillo.com 

Thank you for visiting my shop and it’s lovely to meet you! ~K